Process
We are a creative and artistic research lab deeply rooted in the outdoors and visual culture.
More powerful than any manifesto, riding at dawn arises as a “just do it” mantra, defining your days and your fundamental approach to the sport.
SBB comes from a profound interest in bringing a new narrative into cycling, an insightful, meditative and deliberate draft of crisp air to the stale and repetitive view on riding bikes. A vision derived from lifetimes spent between photography, design, illustration and contemporary art.
